Diagnostic Builder · For professional speakers
Turn your book or framework into a lead-capturing diagnostic that runs while you sleep.
You give us your methodology. We give you a white-labeled diagnostic your prospects actually want to take. Every taker becomes a qualified lead with a personalized report and a soft, well-timed CTA back to you.
Built by Matt Bauer at Motivational Media. Demo for NSA Influence 2026.
Three live diagnostics
Take one yourself. See how it feels.
Each of these is built from a publicly known speaker framework. Real questions, real scoring, real AI-generated personalized reports. This is what your version would do, with your name and brand on it.
8 questions · 4 min
The Drama Index
How much workplace drama is leaking out of your team's productivity?
Inspired by the work of Cy Wakeman and the Reality-Based Leadership movement.
Take the diagnostic →10 questions · 4 min
Generational Friction Score
Where is multi-generational friction quietly throttling your team?
Built on the multi-generational workplace research of Bruce Tulgan, Jason Dorsey, and Anna Liotta.
Take the diagnostic →8 questions · 4 min
Customer Experience Audit
How mature is your customer experience really?
Built on the CX work of Jeff Tobe (Coloring Outside the Lines), Christine Trippi (Yes Is the Answer), and Jeannie Walters (Experience Investigators).
Take the diagnostic →How it works
Four steps, two weeks, then it runs forever.
Step 01
You bring the methodology
Your book, framework, signature talk, or assessment. We work from what you already have. No new content required.
Step 02
We build the diagnostic
5 to 10 short questions, scored against your framework. White-labeled to your brand. Public URL like yourname.com/diagnostic.
Step 03
Buyers take it. AI writes their report.
Each taker gets a personalized 1-page read of where they stand. Specific to their answers, in your methodology's voice.
Step 04
You get the lead
Email, name, company, score, and report all delivered to your CRM or inbox. Plus a soft CTA back to you in every report.
Why a diagnostic
The best lead magnet a speaker can have.
PDFs got commoditized. Webinars are a half-day of work. A diagnostic is the rare lead magnet that gets better the more people take it.
Your IP, working for you while you sleep
A diagnostic does not need you in the room. It runs from your website, on a LinkedIn post, in the back of your book. Every prospect who interacts with your work raises their hand.
Lead quality is qualitatively different
A free PDF gets you an email. A 3-minute diagnostic gets you an email plus a real signal of where they are stuck and how badly. That is a sales conversation that almost writes itself.
It positions you as the expert
A diagnostic frames a problem in your methodology's terms. Whoever frames the problem owns the solution. This is how thought leaders get hired without ever pitching.
It is the easiest CTA you have ever offered
"Want a 5-minute read of where your team stands?" beats "book a discovery call" by a wide margin. Lower friction in, higher quality out.
Early access
Get on the builder waitlist.
We are onboarding the first 10 speakers in summer 2026. Two-week build, fully managed. Drop your name and the framework you want turned into a diagnostic.